Yesterday Jeremy Parzen posted an article in response to Alder Yarrow’s assertion that wine bloggers are an endangered species. Check out Jeremy’s article here over at Dobianchi.com [His post has a link to Alder’s article, should you be interested in it.]
I could write volumes in response to Alder Yarrow’s post, however I will be as succinct as possible below.
I think Alder has some relevant points; however, I think he’s missing 2 very large
elements; audience and education.
From his post, it appears that he didn’t continue to engage in the blogging world and only referenced sources of his past familiarity. He seems rather insular with his perspective, not bothering to look past his own peer group. There is so much attrition in unpaid, and at best, freelance writing within every genre; sports, cooking, travel…etc.
And social media is now just that, media. People access information on multi platforms, Instagram and Twitter are just as instrumental [and an absolute necessary companion to any website]. The modern wine blogger is more interactive, accessible and a resource rather than an authoritative proclamation.
Boomer engagement was extremely dogmatic, tiresome and characterless. Gen Xers, Millennials are much more into making their own decision, being into the why, what and how of understanding what goes into the glass. Think of the multitude of wine books written in the past decade, everything from digging into soil composition to the history of skin contact wines, to a comprehensive examination of hundreds of Italy’s native grapes, to an extensive exploration of the world’s volcanic terroir.
Armed with a year of reading the then slim amount of wine books, I began writing about wine in 2011. I now hold multiple certifications in wine, with no intention of stopping. In 2019, the Wine & Spirit Education Trust (WSET) had the largest amount of graduates in its 50 year history. 532 graduates from over 40 countries, compared with 84 from the UK only in 1970.
Wine writers wishing to advance their knowledge beyond their own research can now choose from numerous programs; Wine Scholar Guild [offering certifications in Italian, French and Spanish wines] and Italian Wine Central are just 2 of the instructor led, online certification programs available.
We, the wine writers, know more, and the audience knows more. We continue, along with our readers to learn and explore.