I realize there is a fine line between creative and gimmicky when it comes to wine labels and packaging, but I chose not to concern myself with it when I saw bottles of Riondo Rosso 2009 lined up on the shelf in the wine shop. Absolutely eye-catching, to me they appeared as though they were handsome, medieval and marble [although the producer says they were created to resemble the original clay bottles wine was kept in many years ago], so I immediately put one into my basket without even knowing what type of grape it was. Clearly the Riondo marketing campaign was successful with me. And it doesn’t seem as though that would be a surprise to them, with sales doubling each year for the past 5 years across its portfolio, Riondo has been labeled a “Hot Prospect” in the American value wine category. Rosso is its latest launch and vividly embodies the Winery’s focus of listening to the consumer and “offering high quality wines at sensible pricing, innovative packaging”.
Bottled by Cantine Riondo S.P.A. Monteforte D’Alpone
Enjoy now thru 2013